Commercial Photography – Far East Hospitality group of hotels

Wed, 01 Feb 2017 15:58:56 +0000

Commercial Photography – Far East Hospitality group of hotels

I had the valued opportunity to shoot some promo pictures for the Far East Hospitality group of hotels. For your information, Far East Hospitality Holdings Pte Ltd (Far East Hospitality) is a regional hospitality owner and operator with a wide portfolio of eight unique and complementary brands of hotels, serviced residences and apartment hotels including Adina Apartment Hotels, Medina Serviced Apartments, Oasia Hotels, The Quincy Hotel, Rendezvous Hotels, Travelodge Hotels, Vibe Hotels and Village Hotels & Residences. The company owns more than 10 hotels and operates a combined portfolio of more than 13,000 rooms under its management across almost 90 hotels and serviced residences in seven countries – Australia, Denmark, Germany, Hungary, Malaysia, New Zealand and Singapore, with more in its development pipeline (from company website).

Equipment used

Equipment used included Canon 70D with lenses like the EFS10-18mm STM lens and EF70-200mm F4L IS. No studio lighting were used for this project as I essentially worked with available ambience lighting. The assignment was fast paced leaving little time for much set arrangement (if needed). Pictures are shot in RAW format and post -processed using Canon Digital Professional Program version 3, slightly edited and resized using Snapseed. Each day shoot edits was completed and transferred to the clients by the end of the work day.

Some of the pictures shot during the project can be seen on their lifestyle website. If you enjoy browsing at hotels websites, do remember there was a photographer behind all that pictures and it’s tough work.

Hotel Lobbies

Amoy Hotel @ 76 Telok Ayer Street

Village Hotel Bugis @ 390 Victoria Street

Village Hotel Changi @ 1 Netheravon Rd

Guest Rooms

Guest Room – Amoy Hotel @ 76 Telok Ayer Street

Guest room – Quincy Hotel @ 22 Mount Elizabeth

Guest suite – Oasia Hotel Novena @ 8 Sinaran Drive

Hotel public areas

Room foyer – Village Hotel Albert Court @ 180 Albert Street

Hotel atrium @ Village Hotel Changi

Guests pool – Oasia Hotel Novena @ 8 Sinaran Drive

Hotel facade – Oasia Hotel Novena @ 8 Sinaran Drive

Food and Beverages

Food tasting – Village Hotel Bugis @ 390 Victoria Street

All day dining entrees – Quincy Hotel @ 22 Mount Elizabeth

Coffee time – Oasia Hotel Novena

Coffee and cookies – Quincy Hotel

The post Commercial Photography – Far East Hospitality group of hotels appeared first on Jensen Chua Photography.

Food

Thu, 12 Feb 2015 01:42:37 +0000

Food photography is arguably one of the most challenging types of photography out there. Like painting, you start with a blank canvas and build. Layer upon layer, you build up the photo until you achieve the ideal balance of reality and form. This article focuses on basic food photography with natural light and basic ‘everyday’ setting.

Tips to take note of :

Less is more

Avoid going for the “helicopter” effect by cramping all the dishes on the table into one frame. That’s close to committing culinary suicide. The key is emphasize. When the picture gets cluttered, the viewer’s vision get flustered. So remember, isolate and emphasize. Go close and cut out unnecessary details .

Camera lens range

While a DSLR is excellent for pic quality, a compact camera with a close focusing mode – macro or the “flower” symbol on the mode dial can do wonders too. Go close and crop as there’s no need to show the entire plate or bowl. The human brain are more stimulated when it sees part of a dish. Once you show all, there’s less of a ‘mystery’. For DSLR, a great lens range are between 50mm – 80mm, with fast aperture (F1.2-2.8) to impart bokeh would be ideal.

Lighting

Natural light by the window is always good. Watch out for shadow that helps in imparting depth to the food or highlight that accentuates the steam from piping hot food. This adds a feel of drama and realism. In artificial light like warm lights in a dimly lit diner, remember to switch the Auto White Balance to “tungsten”. Otherwise your dish will appear very much less appealing as it’s loses colour contrast, gets all flat and warm yellow. However, in really total romantic setting, with just a candle light and nothing else, you might as well forget about taking pictures, just enjoy the food, company and moment. There’s always the next meal.

Framing

Remember the Rule of Thirds. Place the main focus 1/3 left or right of frame (or top/bottom) depending on the layout, avoid dead center as it frequently makes pics somewhat less appealing. And of course, watch out for the background. If possible, remove distracting backdrops or matching colours that reduce eats up contrast (as in white bowl with white background, etc) .

Shutter speed and aperture

As the tight shots involve close up, a shaky hand and low shutter speed will accentuate camera shake making pictures soft and blurred when viewed up close. Ramp up that ISO. Use as large as possible aperture to impart background blur so that the main subject “pops” out. On a side note, some photo editing software have a “tilt/shift”, “center focus” or vignetting filters. Use it sparingly so that the effect does not overpower your main subject. Flash light, while I don’t personally recommend, should be used only sparingly as direct flash angle will flatten the picture texture.

And most important of all, is to enjoy your food and love what you are doing. That’s the basic of good photography. Bon Appetit and have a delicious food photography adventure.

[supsystic-gallery id=12]

The post Food appeared first on Jensen Chua Photography.

food photography Archives - Jensen Chua Photography

Commercial Photography – Far East Hospitality group of hotels